“How much are your glasses?”
We are asked this question every day. There are lots of advertising about the price of new glasses. It’s easy to be confused, and it can quickly become overwhelming when you add vision plans like VSP or EyeMed. Below are some general pricing guidelines to help you.
Before you shop for glasses, it helps to understand how the eyewear industry works. Glasses prices can vary dramatically—from under $50 to over $1,000—and knowing why helps you make the best choice for your needs and budget.
The Four Main Categories
Inexpensive Glasses ($30-$100) Basic materials and construction with simple, functional designs. Often from online-only brands or generic manufacturers. These are good for backup pairs or occasional wear, but typically offer limited customization options and shorter lifespans.
Non-Name Branded ($100-$250) Better quality materials and construction with more style variety and color options. These frames offer reliable durability for daily wear and represent a good balance of quality and value, with some lens upgrade options available.
Designer Glasses ($250-$500) Recognized fashion and eyewear brands featuring premium materials like titanium or acetate. You’ll find distinctive styling, brand recognition, superior craftsmanship, and the full range of lens options and coatings.
Luxury Glasses ($500+) Ultra-premium brands and limited editions using exceptional materials like gold, rare acetates, or handcrafted elements. These offer unique designs, often made in small quantities, with the highest level of craftsmanship and prestige factor.
Our Approach: Quality Without the Brand Premium
As a family-owned optometry practice, we believe great eyewear shouldn’t require paying luxury prices for big brand names. That’s why we partner with independent, family-owned frame manufacturers who share our values of quality craftsmanship and fair pricing.
Where We Fit: Our frames typically fall into the Non-Name Branded price range ($100-$250), but with a key difference—you’re getting Designer-quality materials, construction, and style without the designer markup.
Why Independent Manufacturers?
- Focus on quality over expensive marketing campaigns
- More flexible and responsive to customer needs
- Often the same factories that produce designer frames
- Family businesses supporting family businesses
- Better value because you’re not paying for celebrity endorsements and luxury retail overhead
What This Means for You: You get frames with premium materials, thoughtful design, and excellent durability—often at 30-50% less than comparable designer options. It’s the sweet spot between basic glasses and overpriced luxury brands, backed by the personalized service you can only get from a local, family-owned practice.
We believe in transparency, quality, and fair pricing. When you choose us, you’re not just getting great glasses—you’re supporting local business and the tradition of independent craftsmanship.