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Posted on 10-17-2016

Should You Buy Eyeglasses Online?

When you buy your eyeglasses online there are a number of questions you should ask. Recently GlassesUSA.com  has been posting their article “7 Reasons Why You Should Buy Glasses Online” all over the internet. Let’s take a look at the points they make…

Claim #1:  ” You will save up to 70% on Prescription Eyeglasses”

This is a very bold claim. I did not think it would stand up to scrutiny.  So I compared five different styles and manufacturers both of us carry. The savings were much less than claimed.

For example:  RayBan 5154 including single vision lenses:  Glasses USA Price:  $180   Moody Eye price:  $199  Certainly not a 70% difference.

Keep in mind, claims of spectacular savings are rarely accurate. When they are, it is usually in a very specific situation with limited options.

Claim #2:  “You can expect the same Top Quality when you buy eyeglasses online”

 I believe this to be true. It is not an advantage but every customer’s expectation the quality will measure up. This is true whether purchasing an item in a store or online.

Claim #3:  “Online retailers don’t work on commission”

Neither do most retail opticians. All sales people are rewarded in one way or another because their responsibility is to help customers purchase all they want. The store, whether online or bricks and mortar, cannot grow without sales. While some might view it differently, I do not see this as an advantage for you to buy your eyeglasses online.

Claim #4:  Bigger selection when you buy your eyeglasses online

 While there is no doubt an online eyeglass store can have more selection than any bricks and mortar location, the real question is “how much selection is enough?”  Most frames fall into a limited number of styles with small differences in the details separating them. These differences can be important. Our experience is that most patients will try on fewer than a dozen frames and choose from those. Do you really want to look at 4 thousand frame styles?

Claim #5:  You can try them on.

Well, not really. Virtual try on technology is getting better but it still does not match the experience of actual trying a frame on. In person you can feel the quality (or lack of quality), feel the weight, and truly experience what you will look like in that frame. You can also make a judgement of the small details. A virtual experience can never truly replace a real experience.

Claim #6:  You will have reliable customer service.

“Reliable” is not the same as “great”. Our offices are in our community. When you need an adjustment, a nosepad or scratched lens replaced, or a more major repair, we are here to take care of you. No need to send the glasses away for that. In fact, we have an onsite optical laboratory that can replace lenses within a day or less.

Claim #7:  Shopping for glasses online is safe, secure, and fast.

Moody Eyes has safe and secure payment options, too. Plus, we can deliver your new glasses within a day.

Add up all the claims…what do you think? Do you still  believe it is smart to buy your eyeglasses online?

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Very, very satisfied with my visit! I recently moved to Indianapolis and needed to get some new glasses and try contacts for the first time. The office was easy to make appointments with, and the doctor (Amy) was EXTREMELY friendly and knowledgeable. I was able to get the contacts I needed, as well as lenses put into a pair of glasses I purchased online. -- All at an affordable price.

Amy V. / Indianapolis, IN

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